Charles G. Lord
Department of Psychology
Texas Christian University
Fort Worth, TX 76129
email:c.lord@tcu.edu

Attitude has been described as the central concept in social psychology. My recent research examines the relationship between attitudes and behavior, more specifically the reasons why people sometimes do and sometimes do not act according to their own attitudes, whether positive or negative, toward minority group members. Another concern is what it takes to change an established attitude.

Selected Publications:


Lord, C. G., Paulson, R. M., Sia, T. L., Thomas, J. C., & Lepper, M. R. (2004). Houses built on shifting sand: Effects of exemplar stability on resistance to attitude change. Journal of Personality and Social Psychology, 87, 733-749.

Lord, C. G., & Lepper, M. R. (1999). Attitude representation theory. In M. P. Zanna (Ed.), Advances in experimental social psychology (Vol. 31). San Diego, CA: Academic Press.
Sia, T. L., Lord, C. G., Blessum, K. A., Ratcliff, C. D., & Lepper, M. R. (1997). Is a rose always a rose? The role of social category exemplar change in attitude stability and attitude-behavior consistency. Journal of Personality and Social
Psychology, 72, 501-514.
Lord, C. G., Desforges, D. M., Fein, S., Pugh, M. A., & Lepper, M. R. (1994). Typicality effects in attitudes toward social policies: A concept-mapping approach. Journal of Personality and Social Psychology, 66, 658-673.
Lord, C. G., Desforges, D. M., Ramsey, S. L.,Trezza, G. R., & Lepper, M. R. (1991). Typicality effects in attitude-behavior-consistency: Effects of category discrimination and category knowledge. Journal of Experimental Social Psychology, 27, 550-575.